Audience Demographics

Audience size	29 Million (Top 25% of all US households)
Audience makeup	77.5% Male / 22.5% Female
Average Age	46
Household Income	$95K
Homeowners	82%
Married	68%
Attended and/or graduated college	67%
White collar occupation	50%
Employed full-time	64%
Internet Access and Use	90%+
Avg rounds played annually	25+
Source:	Scarborough USA Plus – Release 2 2007 12 Month Scarborough, NGF Golfer Study

Interest in golf

It comes down to wealth, and wealthy people love golf.

It’s an excellent sporting environment in which to conduct business and entertain.

It fits most of corporate America’s lifestyles. They’re big fans on a personal basis.

Business Acumen

75% of those employed are in top management

24% hold C-level positions (Chairman, CEO, CFO, etc.)

43% own their own business or are a partner

41% influence/decide corporate meeting/retreat locations

NGF/Syndicated Research/MAC Research

Overall Consumer Spending

56% spent $30,000+ in their last vehicle purchase

28% spent $40,000+ on their last vehicle purchase

32% own/lease 3 or more vehicles

46% plan to purchase/lease a new vehicle in next 2 years

73% dine out once a week or more

Average number of times per month: 5

32% spend and avg. of $3000 or more per year dining out

25% dine out at a steakhouse at least once per month

Average amount spent on watch purchases: $809 last 12 mo.

NGF/Syndicated Research/MAC Research

Online Activities	Research Comp
Purchase products/services	67%
Get travel information/services	58%
Book travel	57%
Online banking	56%
Get financial information	41%
Watch videos	36%
Read/post to discussion boards	24%
Research real estate information	20%

NGF/Syndicated Research/MAC Research

Broad-Based Consumer Tournaments on Network TV

Broad-based PGA Champions Tour marketers

Prestige-Level Marketer Tournaments on Network TV

Prestige-Level PGA Champions Tour Marketers