Our goal is simple and clear; we intend to make Dell the greenest pc on Earth. We'll take the lead in setting an environmental standard for our industry that will reflect our partnership with, and direct feedback from, our customers, suppliers …more »
Michael Dell
The biggest advertising agencies, including Ogilvy, Y&R, and Saatchi & Saatchi, are predicting a wave of green marketing campaigns as businesses compete on their environmental platforms. Communicating green values is fast becoming an act of 'corporate hygiene' needed to retain competitiveness …more »
Financial Times
Green marketing, sustainability and making sure consumers know your company is eco-friendly is on every company's to do list. However, consumers are growing increasingly confused over what it means to be "green." "It is easy to say you are green, but …more »
Brandweek Magazine
Landor Associates Study
Alternative out-of-home advertising opportunities let you place your message wherever your customers go. You can put your name and company logo on the umbrellas used by urban street vendors, or name hiking trails in wilderness areas. The key to using these …more »
Veronis Suhler Stevenson
www.vss.com
Stopping global warming is the largest economic opportunity of the 21st century, and a moral imperative.
L. John Doerr, venture capitalist
New trends that are stifling the growth of traditional media are opening the door to out-of-home (OOH) media, it seeks to connect with elusive consumers in captive environments. OOH media grew 27% to $1.69 billion in 2006, and was expected to …more »
Mediapost Magazine
PQ Media Survey
I believe that GE's eco-leadership will position it for success in a range of high-growth and high-margin markets. "Green is green."
Jefferey Immelt, CEO
General Electric
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Audience Demographics
| Audience size |
29 Million (Top 25% of all US households) |
| Audience makeup |
77.5% Male / 22.5% Female |
| Average Age |
46 |
| Household Income |
$95K |
| Homeowners |
82% |
| Married |
68% |
| Attended and/or graduated college |
67% |
| White collar occupation |
50% |
| Employed full-time |
64% |
| Internet Access and Use |
90%+ |
| Avg rounds played annually |
25+ |
| Source: |
Scarborough USA Plus – Release 2 2007 12 Month Scarborough, NGF Golfer Study |
Audience Comparisons vs. Other Media
“Our growth and interest in our medium can be primarily attributed to the fact that we deliver an increasingly valuable service to National advertisers; namely, we enable them to reach premium consumers when they are most receptive – when they have multiple hours to effortlessly engage with a brand. Our expertise in this area grows in importance, as concerns about the effectiveness of traditional advertising, continue to rise.”- Brad Pavek, President, Golf Green Media
Golf Green Media analyzes its Electric cart ad panel’s effectiveness against other media choices available to advertisers.
Also, the analysis includes specific comparisons against well-respected media vehicles, which also reach the upscale golf market.
Placements Perceived as Sponsorships
“When you can take a brand and seamlessly insert it into an environment where the consumer is naturally going to be in a positive state of emotion, the brand doesn’t have to do a lot of work”, Brad Pavek, President, Golf Green Media.
Advertisers are perceived at the same level of other top-tier golf sponsors. Enhance the positioning of your company with something they love.
Golfers are already tied up on their Blackberry or mobile phone, doing business in real-time, in the middle of the fairway.
Golf Green Media gets that. Quiet communication fits where they are at, in their game.
Visible & Memorable Communication
Advertisers consider “the experience” that their potential consumers have with the medium and the message, to be the most important factor.
Golf Green Media offers advertisers a superior experience that subtly, and politely, yet solidly, makes an imprint in the minds of golfers.
| Media Option |
Time Spent |
| Golf Green Media |
4+ hrs |
| Magazine ad |
:60 seconds |
| Newspaper ad |
:30 seconds |
| Direct mail |
:90 seconds |
| Television |
:30 seconds |
| Radio |
:60 seconds |
| Billboard |
:05 seconds |
| Internet |
:10 seconds |
We Treat Thought-Leaders Like People
Golfers are upscale, affluent, business decision-makers. They are also conspicuous consumers.
- They are so attractive to marketers, that they tend to block out 95% of all the advertisements aimed at them. If they don’t, they’ll never get any work done!!
- Our programs strengthen and complement traditional media campaigns, by delivering messages that keep advertisers’ products and services top of mind, after the golf round is over.
- Golf Cart Media panels give advertisers dual-message opportunities, over the golf round, in an unobtrusive way
- The difference is that alternative OOH has proven a far stronger and reliable media platform to deliver rifle-shot messages, versus traditional media
- Golf Green Media management has much experience and great faith in the wisdom of test-marketing and implementing consumer-segmented niche campaigns
Opportunities to Substantially Increase Recall

The whole idea behind advertising is to get your message across, make an impression, get customers to remember it, and then act on it.
GGM works with leading research companies to tailor pre/post research recall of your message.
Providing a cost effective method to test your green, or general campaigns branding message recall, and experiential measures.
Sources: Interactive/Online – Dynamic Logic, Magazines – Magazine Publishers Association – Dynamic Logic 2006, Newspaper – ADVO, Inc. with the Food Marketing Institute and New American Dimensions, LLC April 2004, Broadcast TV – Nielsen Media Research March 2000, Cable TV – Cable Advertising Bureau – Nielsen Media Research April 2000, Radio – Radio Effectiveness Lab, Inc. 2004, OOH (traditional) – Outdoor Association of America June 2003., GGM – Direct Hit Media Independent Research.
Superior Efficiency & Interactive Experience
Alternative OOH offers superior efficiency and interactive experience
Numerically, the costs per paid impression against well-respected magazines and newspapers, which possess a similar audience
| Print Comparison |
Circulation |
One P4CB |
Circ CPM |
| Wall Street Journal |
1,800,000 |
$265,000 |
$147.22 |
| Business Week |
900,000 |
$108,400 |
$120.44 |
| Fortune |
830,000 |
$85,000 |
$102.40 |
| Inc. Magazine |
700,000 |
$104,765 |
$149.66 |
| Golf Green Media-2 panel buy |
7,095,600 |
$180,000 |
$25.36 |
| Golf Green Media-1 panel buy |
7,095,600 |
$90,000 |
$12.68 |
Buy parameters:
25 courses
1,500 carts
3,000 panels
Product Category Research
Interest in golf
It comes down to wealth, and wealthy people love golf.
It’s an excellent sporting environment in which to conduct business and entertain.
It fits most of corporate America’s lifestyles. They’re big fans on a personal basis.
Business & Community Leaders
| Business Acumen |
| 75% of those employed are in top management |
| 24% hold C-level positions (Chairman, CEO, CFO, etc.) |
| 43% own their own business or are a partner |
| 41% influence/decide corporate meeting/retreat locations |
NGF/Syndicated Research/MAC Research
Conspicuous Consumers
| Overall Consumer Spending |
| 56% spent $30,000+ in their last vehicle purchase |
| 28% spent $40,000+ on their last vehicle purchase |
| 32% own/lease 3 or more vehicles |
| 46% plan to purchase/lease a new vehicle in next 2 years |
| 73% dine out once a week or more |
| Average number of times per month: 5 |
| 32% spend and avg. of $3000 or more per year dining out |
| 25% dine out at a steakhouse at least once per month |
| Average amount spent on watch purchases: $809 last 12 mo. |
NGF/Syndicated Research/MAC Research
Online Activities
| Online Activities |
Research Comp |
| Purchase products/services |
67% |
| Get travel information/services |
58% |
| Book travel |
57% |
| Online banking |
56% |
| Get financial information |
41% |
| Watch videos |
36% |
| Read/post to discussion boards |
24% |
| Research real estate information |
20% |
NGF/Syndicated Research/MAC Research
Consumer Marketers Invest in Golf
Broad-Based Consumer Tournaments on Network TV
- Wal-Mart Children’s Miracle Network Classic & Open at Pebble Beach
- Arnold Palmer Mastercard Invitational
- AT&T Classic & the AT&T National
- AT&T Pebble Beach National Pro-Am
- Crowne Plaza Invitational
- John Deere Classic
- Bob Hope Chrysler Classic
Broad-based PGA Champions Tour marketers
- Liberty Mutual Legends of Golf
- MasterCard Championship
- Outback Steakhouse Pro-Am
- Greater Hickory Classic
- Wendy’s Champions Skins Game
- Dick’s Sporting Goods Open
- Constellation Energy Championship
- Del Webb Father-Son Challenge
Prestige-Level Sponsors
Prestige-Level Marketer Tournaments on Network TV
- BMW Championship
- Deutsche Bank Championship
- EDS Byron Nelson Championship
- FBR Capital Markets Open
- FEDEXCUP
- Buick Invitational/Open
- Charles Schwab Cup Championship
Prestige-Level PGA Champions Tour Marketers
- 3M Championship
- Administaff Small Business
- Bank of America Championship
- Boeing Classic
- Commerce Bank Championship
- FedEx Kinko’s Classic
- Toshiba Classic (2)
- SAS Championship
- The ACE Group Classic
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