Our goal is simple and clear; we intend to make Dell the greenest pc on Earth. We'll take the lead in setting an environmental standard for our industry that will reflect our partnership with, and direct feedback from, our customers, suppliers …more » Michael Dell The biggest advertising agencies, including Ogilvy, Y&R, and Saatchi & Saatchi, are predicting a wave of green marketing campaigns as businesses compete on their environmental platforms. Communicating green values is fast becoming an act of 'corporate hygiene' needed to retain competitiveness …more » Financial Times Green marketing, sustainability and making sure consumers know your company is eco-friendly is on every company's to do list. However, consumers are growing increasingly confused over what it means to be "green." "It is easy to say you are green, but …more »
Brandweek Magazine Alternative out-of-home advertising opportunities let you place your message wherever your customers go. You can put your name and company logo on the umbrellas used by urban street vendors, or name hiking trails in wilderness areas. The key to using these …more »
Veronis Suhler Stevenson Stopping global warming is the largest economic opportunity of the 21st century, and a moral imperative. L. John Doerr, venture capitalist New trends that are stifling the growth of traditional media are opening the door to out-of-home (OOH) media, it seeks to connect with elusive consumers in captive environments. OOH media grew 27% to $1.69 billion in 2006, and was expected to …more »
Mediapost Magazine I believe that GE's eco-leadership will position it for success in a range of high-growth and high-margin markets. "Green is green."
Jefferey Immelt, CEO |
Media Research: DemographicAudience Demographics
Audience Comparisons vs. Other Media“Our growth and interest in our medium can be primarily attributed to the fact that we deliver an increasingly valuable service to National advertisers; namely, we enable them to reach premium consumers when they are most receptive – when they have multiple hours to effortlessly engage with a brand. Our expertise in this area grows in importance, as concerns about the effectiveness of traditional advertising, continue to rise.”- Brad Pavek, President, Golf Green Media Golf Green Media analyzes its Electric cart ad panel’s effectiveness against other media choices available to advertisers. Also, the analysis includes specific comparisons against well-respected media vehicles, which also reach the upscale golf market. Placements Perceived as Sponsorships“When you can take a brand and seamlessly insert it into an environment where the consumer is naturally going to be in a positive state of emotion, the brand doesn’t have to do a lot of work”, Brad Pavek, President, Golf Green Media. Advertisers are perceived at the same level of other top-tier golf sponsors. Enhance the positioning of your company with something they love. Golfers are already tied up on their Blackberry or mobile phone, doing business in real-time, in the middle of the fairway. Golf Green Media gets that. Quiet communication fits where they are at, in their game. Visible & Memorable CommunicationAdvertisers consider “the experience” that their potential consumers have with the medium and the message, to be the most important factor. Golf Green Media offers advertisers a superior experience that subtly, and politely, yet solidly, makes an imprint in the minds of golfers.
We Treat Thought-Leaders Like PeopleGolfers are upscale, affluent, business decision-makers. They are also conspicuous consumers.
Opportunities to Substantially Increase Recall
The whole idea behind advertising is to get your message across, make an impression, get customers to remember it, and then act on it. GGM works with leading research companies to tailor pre/post research recall of your message. Providing a cost effective method to test your green, or general campaigns branding message recall, and experiential measures. Sources: Interactive/Online – Dynamic Logic, Magazines – Magazine Publishers Association – Dynamic Logic 2006, Newspaper – ADVO, Inc. with the Food Marketing Institute and New American Dimensions, LLC April 2004, Broadcast TV – Nielsen Media Research March 2000, Cable TV – Cable Advertising Bureau – Nielsen Media Research April 2000, Radio – Radio Effectiveness Lab, Inc. 2004, OOH (traditional) – Outdoor Association of America June 2003., GGM – Direct Hit Media Independent Research. Superior Efficiency & Interactive ExperienceAlternative OOH offers superior efficiency and interactive experience Numerically, the costs per paid impression against well-respected magazines and newspapers, which possess a similar audience
Buy parameters: 1 2 panels recommended for dominant presence. Product Category ResearchInterest in golfIt comes down to wealth, and wealthy people love golf. It’s an excellent sporting environment in which to conduct business and entertain. It fits most of corporate America’s lifestyles. They’re big fans on a personal basis. Business & Community Leaders
NGF/Syndicated Research/MAC Research Conspicuous Consumers
NGF/Syndicated Research/MAC Research Online Activities
NGF/Syndicated Research/MAC Research Consumer Marketers Invest in GolfBroad-Based Consumer Tournaments on Network TV
Broad-based PGA Champions Tour marketers
Prestige-Level SponsorsPrestige-Level Marketer Tournaments on Network TV
Prestige-Level PGA Champions Tour Marketers
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Golf Green Media
10 Dogwood Trail, Suite C
DeBary, FL 32713
v: 800.731.6390
