Tailored Research & Sampling Programs

GGM delivers a quality product and service to our advertising clients that outperforms the competition both qualitatively and quantitatively.

The following elements reflect:

• Tailored Research Programs
• Scheduling Tactics
• On-Course Promotional Opportunities
• On-Course Promotional Incentives

Scheduling Tactics

Alternative OOH offers far better opportunities to be tailored around a marketers specific needs. Here are just a few examples:

• Focus nationally or in the top 10, 50 or 100 markets
• Plan to run on upscale ($60+ greens fee) courses only
• Schedule media around your product sales distribution
• Select seasonably warm-weather courses

On-Course Promotional Opportunities

Golf courses are great meeting grounds for company outings as well as for those companies who want to get their product out and in the hands of golfers

• The ProShop has grown to be a robust retail outlet for non-golf related, personal care and fashion marketers, among other things
• The “19th” hole club, bar or restaurant are a major source of income for golf courses, which serve beverages, snacks and steaks, among other things. They also are increasingly investing in new technology and offer marketers opportunities to get their new products into a golfers hands
• Many clubs have locker-rooms and spas, which sell various personal care products.
• All of these products are payable through credit cards.

On-Course Promotional Incentives

Tactics to support “green grass” on-location programs will provide an ideal approaches to on-location initiatives:

• Enter to win free golf round sweepstakes for consumers, customers and sales incentives for your sales team
• Trips to PGA events
• Free golf pro lessons
• Product trial for beverages
• Showcasing new cars by local dealers by the clubhouse

Great for Test-marketing Creative Strategies

Golfers are upscale, affluent business decision-makers. They are so attractive to marketers that tend to block out 95% of all the advertisements aimed at them. If they don’t, they’ll never get any work done!!

• Our programs strengthen and complement traditional media campaigns by delivering messages that keep advertisers’ products and services, top of mind, after the golf round is over.
• Golf Cart Media panels give advertisers dual-message opportunities, over the golf round, in an unobtrusive way
• The difference is that alternative OOH has proven a far stronger and reliable media platform to deliver rifle-shot messages, versus traditional media
• Golf Green Media management has much experience and great faith in the wisdom of test-marketing, and implementing consumer-segmented niche campaigns

Schedule Media Around Sales Distribution

Golf Green Media offers far better opportunities to be tailored around a marketers specific needs. Here are just a few examples:

• Ad placements are purchased to cover six-month periods
• We offer the ability to reprint and refresh the campaign during that six-month placement period, at an additional cost.
• Focus nationally or in the top 10, 50 or 100 markets
• Plan to run on upscale ($60+ greens fee) courses only
• Schedule media around your product sales distribution
• Select seasonably warm-weather courses