Green marketing, sustainability and making sure consumers know your company is eco-friendly is on every company's to do list. However, consumers are growing increasingly confused over what it means to be "green." "It is easy to say you are green, but …more »

Brandweek Magazine
Landor Associates Study

Our goal is simple and clear; we intend to make Dell the greenest pc on Earth. We'll take the lead in setting an environmental standard for our industry that will reflect our partnership with, and direct feedback from, our customers, suppliers …more »

Michael Dell

Stopping global warming is the largest economic opportunity of the 21st century, and a moral imperative.

L. John Doerr, venture capitalist

New trends that are stifling the growth of traditional media are opening the door to out-of-home (OOH) media, it seeks to connect with elusive consumers in captive environments. OOH media grew 27% to $1.69 billion in 2006, and was expected to …more »

Mediapost Magazine
PQ Media Survey

Alternative out-of-home advertising opportunities let you place your message wherever your customers go. You can put your name and company logo on the umbrellas used by urban street vendors, or name hiking trails in wilderness areas. The key to using these …more »

Veronis Suhler Stevenson
www.vss.com

The biggest advertising agencies, including Ogilvy, Y&R, and Saatchi & Saatchi, are predicting a wave of green marketing campaigns as businesses compete on their environmental platforms. Communicating green values is fast becoming an act of 'corporate hygiene' needed to retain competitiveness …more »

Financial Times