Media Research: Demographic

Audience Demographics

Audience size 29 Million (Top 25% of all US households)
Audience makeup 77.5% Male / 22.5% Female
Average Age 46
Household Income $95K
Homeowners 82%
Married 68%
Attended and/or graduated college 67%
White collar occupation 50%
Employed full-time 64%
Internet Access and Use 90%+
Avg rounds played annually 25+
Source: Scarborough USA Plus – Release 2 2007 12 Month Scarborough, NGF Golfer Study
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