I believe that GE's eco-leadership will position it for success in a range of high-growth and high-margin markets. "Green is green."

Jefferey Immelt, CEO
General Electric

The biggest advertising agencies, including Ogilvy, Y&R, and Saatchi & Saatchi, are predicting a wave of green marketing campaigns as businesses compete on their environmental platforms. Communicating green values is fast becoming an act of 'corporate hygiene' needed to retain competitiveness …more »

Financial Times

New trends that are stifling the growth of traditional media are opening the door to out-of-home (OOH) media, it seeks to connect with elusive consumers in captive environments. OOH media grew 27% to $1.69 billion in 2006, and was expected to …more »

Mediapost Magazine
PQ Media Survey

Our goal is simple and clear; we intend to make Dell the greenest pc on Earth. We'll take the lead in setting an environmental standard for our industry that will reflect our partnership with, and direct feedback from, our customers, suppliers …more »

Michael Dell

Green marketing, sustainability and making sure consumers know your company is eco-friendly is on every company's to do list. However, consumers are growing increasingly confused over what it means to be "green." "It is easy to say you are green, but …more »

Brandweek Magazine
Landor Associates Study

Alternative out-of-home advertising opportunities let you place your message wherever your customers go. You can put your name and company logo on the umbrellas used by urban street vendors, or name hiking trails in wilderness areas. The key to using these …more »

Veronis Suhler Stevenson
www.vss.com

Stopping global warming is the largest economic opportunity of the 21st century, and a moral imperative.

L. John Doerr, venture capitalist

Home « Trends «

New Trends Stifling Growth of Traditional Media

New trends that are stifling the growth of traditional media are opening the door to out-of-home (OOH) media, it seeks to connect with elusive consumers in captive environments.

OOH media grew 27% to $1.69 billion in 2006, and was expected to increase by another 30% in 2007.

It provides high engagement, targeting options, proximity to point-of-sale, measurable impact and cost effectiveness.

Americans are spending more and more time commuting to work, walking in urban areas, waiting in transit hubs, and shopping at retail outlets.

Many consumers are believed to view alternative OOH media as favorable and educational.

Place-based media increased 14.1% to $446.4 million

Mediapost Magazine
PQ Media Survey